I'm a Staff UX Researcher at Meta, specializing in AI opportunity discovery, ethnographic research, and translating user insights into product impact. With 14+ years of experience and $35M+ in verified business impact, I help organizations understand complex user behaviors and design solutions that matter at scale.

 I'm a Staff UX Researcher (IC6) at Meta, embedded in Enterprise Products — where I lead AI research across supply chain, manufacturing, logistics, and capacity management.

My work sits at the intersection of what operators need and what AI can actually deliver. I find where AI creates real leverage, validate it with the people doing the work, and stay in the room until it ships. That full loop — discovery to production — has contributed to $35M+ in documented business impact.

My expertise spans AI opportunity discovery, ethnographic field research, concept validation, model evaluation, and AI-native prototyping. I've worked across enterprise software, supply chain systems, manufacturing, B2B/B2C SaaS, IoT, and automotive — and I build research infrastructure, not just studies.

Outside Meta, I'm the founder of UXness, a global UX community with 45,000+ practitioners, and have published 8 peer-reviewed papers in international conferences and journals.