Traveller. Explorer. Father. Researcher. Designer. Innovator
Traveller. Explorer. Father. Researcher. Designer. Innovator
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"I became a researcher because I was unsatisfied with designing for people I'd never met. Fourteen years later, I still go to the field first."
"I became a researcher because I was unsatisfied with designing for people I'd never met. Fourteen years later, I still go to the field first."
Work experience
Work experience
Meta (Facebook)
Staff UX Researcher, IC Level 6 · London, UK · May 2022 – Present
Embedded in Enterprise Products, leading AI research across Meta's global supply chain, infrastructure, manufacturing, and logistics operations.
Authored Meta's Infra Operations strategy — presented to the VP of Infrastructure, defining the AI-human orchestration layer across 50+ high-stakes AI workflows
Generated $35M+ in verified financial savings through upstream mixed-method research across global infrastructure and supply chain operations
Co-architected, a Llama-powered tool automating thematic analysis across 10M+ survey responses annually — saving 43,000+ research hours per quarter
Deployed a live in-app sentiment measurement pipeline across 15+ applications generating 140,000+ survey impressions
ServiceNow
Staff UX Researcher · Pune, India · August 2020 – May 2022
Led user research strategy for Customer Workflow and Workforce Optimization enterprise products across B2B and B2C contexts.
Drove a 25% improvement in UX Quality scores between Quebec and Rome product releases through periodic UXQ measurement studies and competitive benchmarking
Designed and executed sprint-based usability cycles, longitudinal diary studies, and product usage analysis across CRM and workforce coordination systems
KPIT Technologies
Lead UX Researcher · Pune, India · June 2018 – July 2020
Established UX research as a formal discipline across automotive diagnostics and IoT product lines.
Conducted contextual inquiry and site visits across NORAM, EMEA, and APAC — mapping diagnostic workflows for automotive engineering teams in the field
Planned, executed, and analysed sprint-based usability studies across geographies
Tata Consultancy Services (TCS)
UX Designer & Researcher · Pune / Mumbai, India · March 2012 – June 2018
Served as UX point of contact across enterprise client projects — translating stakeholder requirements into research and design direction
Won UX Ideathon, IoT Imaginathon: Most Innovative Idea, and Innovation Pride Award at TCS
UXness (Founder)
Global UX Community & Education Platform · January 2016 – Present
Founded and grew a global community for UX practitioners to 45,000+ readers and subscribers at uxness.in — publishing articles, research frameworks, and
Education
Education
Specialisation in Market Research
University of California, Davis · 2023Post Graduate Diploma — Information Technology Management
Symbiosis Centre for Distance Learning · 2017 – 2019Bachelor of Engineering — Electronics & Communication Engineering
Rajiv Gandhi Prodyogiki Vishwavidyalaya · 2007 – 2011
Recognition
Recognition
Meta AI Research Innovation Award — VP-level recognition
Meta Mic Drop Award — global recognition
Legendary Hackathon Status — top 0.5%, only UXR in Meta history
4× Meta Hackathon winner
Galactic Gratitude Award — ServiceNow
Innovation & Pride awards — Tata Consultancy Services
Publications
Publications
8 peer-reviewed papers published at international HCI and technology conferences, including HCII (2017, 2018, 2019, 2021), covering AI, wearables, ethnographic methods, and enterprise UX.
Skills & Expertise
AI & Research: AI Opportunity Discovery · AI Concept Testing & Validation · AI Model Evaluation (Evals) · AI-Native Prototyping · Generative AI Research · JTBD Workflow Analysis
UX Methods: User Interviews · Ethnographic Studies · Usability Testing · Heuristic Evaluation · A/B Testing · Survey Design · Diary Studies · Affinity Mapping · Journey Mapping · Empathy Mapping · Participatory Design · Story Mapping
Quantitative Methods: Descriptive & Inferential Statistics · T-Tests · Chi-Square Analysis · Spearman Correlation · Simple Linear Regression (OLS) · Effect Size (Cohen's d, Cramer's V, R²) · Likert Scale Analysis · CSAT & Survey Data Analysis · Response Bias Detection · Statistical Significance Testing · Python for Data Analysis
Tools: Figma · Miro · Atlas.ti · Dovetail · SPSS · Google Forms · Python (csv, statistics, math)
Domains: Enterprise Products · Supply Chain & Manufacturing · Data Centre & Infrastructure · B2B & B2C SaaS · IoT & Automotive Diagnostics · AI-Powered Workflows · Wearables & Smart Glasses · HR & Recruiting · Banking & Finance
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